Fauna Care Equine Silver Spray is one of the best defenses horse owners can have against against cuts and abrasions. Its no touch application makes it super easy to apply-- and you can start to see the results in days, not weeks. The spray is also perfect for hard to reach areas, and lets your horse remain their usual active self as it heals. We wanted even more people to know about Fauna Care sprays for horses-- which is why we teamed up with A Horse Box to help spread the word about this amazing product! So let’s see what the results were of the product promotion.
As we mentioned above, Fauna Care Equine Silver Spray is a fantastic addition to the toolbox of any horse owner. We thought it would also be a great idea to expand the reach of our product line-- there had to be some people out there who had just never heard of us before. We wanted to change that and decided to to contact A Horse Box for some logistical assistance.
In case you’ve never heard of it, A Horse Box is a fantastic way for horses and their owners to get all the best supplies, treats, and equine related products delivered right to their door.
The products are from trusted and experienced equine sellers, as well as up and coming brands that are looking for a little more exposure. This is why the idea appealed so much to us-- it would be a chance to get the Fauna Care Equine brand out there in front of new customers.
A Horse Box has different levels of of boxes as well, so you can pick what’s best for your budget and your horse:
Since A Horse Box strives to provide horses and their owners with the highest level of equine products, we knew Fauna Care Silver Spray would be the perfect addition to their monthly boxes.
For this particular campaign, A Horse Box sent out their boxes to subscribers in 48 states-- the majority of those being in California, Florida, and Texas. There were also some sent as far away as Alaska and Hawaii too! The rest were sent to a mix of the other continental United States. Of those subscribers, we found out that 97% had not heard of Fauna Care Silver Spray before receiving their monthly box. This without a doubt proves that our decision to put Equine Silver Spray in A Horse Box was the right decision! If that many people were unaware of the product, that means that there are still many horse owners who don’t have the benefit of having this product in their first aid kit.
We also found that 72% of subscribers would definitely purchase Equine Silver Spray again. Again, this is so good to hear that the product met the high standards of horse owners from around the country. Knowing that they were able to see how this product worked first hand-- and were impressed with the results-- is good news for horses everywhere.
At the time of the survey, only 42% of subscribers had an opportunity to use Equine Silver Spray-- and of that 42%-- 35% of them saw visible results in days after use. Results in days-- not weeks-- is so important to the well being of your horse. It’s hard enough to see your horse sidelined by injury-- but it’s even tougher when it has to last for weeks. It seems that Equine Silver Spray cut that time down to a couple of days. No matter where their horses’ injuries originated from, Equine Silver Spray made a difference in healing time and wound appearance.
One final statistic from the campaign was that on a scale of 1-10-- with 10 being highest-- subscribers to A Horse Box rated Fauna Care Equine Silver Spray a 9.4. That’s almost a perfect score! This proves there is definitely a demand for an equine product that cuts the healing time from injuries in half. We’re so pleased that horse owners from Alaska to Florida were able to get some fantastic results out of our product.
We wanted to share some of the feedback from those subscribers with you, so here’s what horse owners had to say about their experience with Equine Silver Spray:
It’s great to hear such candid responses from horse owners-- we’re thrilled the Equine Silver Spray is working so well, and we’re sure their horses appreciate it as well!
Social media is one of the best ways to share products, ideas, and reviews-- it has the capacity to reach so many more people than traditional advertising and marketing. It is also a way for users to be honest about what they think about a product-- if it worked or if it didn’t, why they did or didn’t like it, and most importantly-- whether they would recommend a product to a friend or colleague. Word of mouth is a great way to get people interested in something, since people tend to trust the recommendations of those that they know.
So, we asked A Horse Box to try seeing what kind of results we would get from some social media promotions. They calculated that their messages on Facebook and Instagram reached 11,526 horse enthusiasts. This was in addition to the 500 A Horse Box kits sent out all over the country. Here are some images of the promos they did-- including how many people they reached:
Our overall impressions with utilizing A Horse Box to spread the word about Equine Silver Spray are extremely good. We feel that more horse owners were made aware that such an amazing product-- that’s so easy to spray on-- is available for their horses. The responses from horse owners has also been overwhelmingly positive-- it seems that Silver Spray was something that had been missing from their horse kits for a very long time! It’s good to know they’re interested and excited to use our product.
But Fauna Care’s Equine Silver Spray isn’t the only product in our equine line. We also offer:
The response of horse owners to Fauna Care Silver Spray was overwhelmingly positive. This is great news for hurt and injured horses-- the more people that become aware of this incredibly helpful and efficient product the better. Horses everywhere can benefit from not only the Silver Spray, but also Fauna Care’s additional items such as the Fungal Spray, First Aid, Zinc, and Protect and Condition sprays.
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